In our Movember campaign we’ve encouraged the men to grow their moustache because every owner of a real moustache would get a discount.
The month of November is known also as the month of raising the awareness of men’s health issues. Through our social networks and small messages we’ve put in our restaurant, we’ve encourages the men to grow their moustache and come to Yellow Submarine because every owner of a real moustache would get a discount on a burger. For the ones without the moustache, we’ve prepared a moustache sticker and text saying: “Take selfie #ysburger”, which was put on our toilette mirror, allowing everyone to take a picture with the fake moustache and post it on their social network profiles.
At the end of the month, we’ve made a short video about the campaign.